The Crochet Hustle – Mastering the Art & Business of Crochet

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About Course

Are your hooks hot but your sales cold? Tired of watching your yarn stash grow while your bank account stays the same? If you’ve ever caught yourself dreaming of turning your crochet passion into a full-blown money-making machine—this is your sign. Welcome to The Crochet Hustle, the only course that dares you to stitch your way to six figures (or at least your first $1K month) while having the time of your life.

In this fun, no-fluff, business-meets-creativity course, we’ll unravel the secrets behind affiliate income, social media stardom, digital product domination, and even how to make money crocheting from a beach in Bali (yes, really). You’ll design a signature crochet product you can whip up fast, sell confidently, and pitch Shark Tank-style by the end of the course. We’ll dig into marketing strategies, mindset breakthroughs, workshop building, personal domains, and all the money moves crochet school forgot to teach you.

If you’re ready to finally go from crochet hobbyist to crochet CEO—with support, strategy, and a sprinkle of sass—then grab your yarn. This hustle is handmade.

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What Will You Learn?

  • By the end of this course, students will be able to:
  • Develop a growth-oriented entrepreneurial mindset for their crochet business
  • Identify and implement multiple revenue streams for a sustainable crochet business
  • Create and execute effective social media and content marketing strategies
  • Design, price, and sell digital products related to crochet
  • Leverage travel opportunities to expand their crochet business
  • Build effective sales funnels and lead generation systems
  • Utilize free and low-cost business tools for maximum profitability
  • Create and host successful crochet workshops and classes
  • Develop a comprehensive business plan for a profitable crochet enterprise
  • Implement SEO, email marketing, and other digital marketing strategies
  • Manage commissions, contracts, and payment systems professionally
  • Network effectively within the fiber arts community

Course Content

HOM-C-201: The Crochet Hustle – Mastering the Art & Business of Crochet
School of Home Economics | Specialization: Crochet Instructor: Jayresa | Summer Semester 2025 | HillmanTok University Max Enrollment: 20 Students Meeting Times: Tuesdays & Wednesdays: 7:00 PM EST (Zoom) Fridays: 8:00-10:00 PM EST (TikTok Live Office Hours) Ongoing: Discord Discussions (Asynchronous)

  • COURSE DESCRIPTION
  • WHAT WILL I LEARN?
  • TARGET AUDIENCE
  • COURSE REQUIREMENTS
  • COURSE MATERIALS
  • CERTIFICATE OF COMPLETION
  • GRADING CRITERIA
  • COURSE POLICIES
  • WEEKLY CURRICULUM

WEEK 1: WELCOME + MINDSET SHIFT
Welcome to the hustle! In this kickoff week, we’ll shift your mindset, map out your crochet business vision, and set class expectations. Students will begin introducing themselves, defining their goals, and visualizing success.

WEEK 2: INCOME STREAMS + AFFILIATE MARKETING
Discover ways to get paid while you sleep. Students will learn about affiliate marketing, crochet-based passive income, and building their first monetization systems.

WEEK 3: CONTENT CREATION SOCIAL MEDIA GROWTH
Visibility is profitability. This week focuses on building a strong digital presence through video content on TikTok, Instagram, Facebook and YouTube.

WEEK 4: DIGITAL PRODUCTS BUSINESS PLANNING
Students will craft their first digital product and begin thinking about their personal brand. This includes product type, pricing, and platform options.

WEEK 5: TRAVEL INCOME + BECOMING A TRAVEL AGENT
Learn how to turn your passion into travel income. This week combines crochet with the business of becoming a travel advisor.

WEEK 6: FUNNELS, FREEBIES & AUTOMATION
Students will build a basic funnel and set up their first lead magnet, while learning the value of an email list and custom domain.

WEEK 7: SELLING ON PLATFORMS + MARKETING STRATEGIES + WORKSHOP BUILDING
We’re taking it to the marketplace! This week is all about selling on Etsy/Shopify and planning crochet workshops that convert.

FINAL PROJECTS + GRADUATION WEEK
Time to shine! Students will finalize and present their business plans, pitch their products, and reflect on their next 12-week goal.

FINAL PROJECT COMPONENTS
Students must submit: Business Plan PDF or Google Doc Digital Product Sample or Link Funnel/Freebie Graphic or Link Signature Product Pitch (Video Upload or Zoom Presentation) Workshop Plan (Eventbrite Draft or Flyer) Vision Board Screenshot

ADDITIONAL RESOURCES

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