About Lesson
Create a “Music Monetization & Growth Plan”
Identify 10 networking targets and send a professional outreach message
Build Confidence & Define Your Unique Artistry
Develop the mindset and clarity needed to establish yourself in the music business.
Topics Covered:
● Identifying your strengths & unique artistry
● Overcoming imposter syndrome & industry rejection
● Understanding your purpose as an artist
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The Music Industry & Monetization Basics
Gain a foundational understanding of the music industry and how to generate income.
Topics Covered:
● Music industry structure (labels, publishing, royalties)
● Revenue streams: Streaming, sync licensing, live shows, merch
● How to register & collect royalties (ASCAP, BMI, SoundExchange)
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Artist Branding and Image Development
Craft a professional brand identity that sets you apart.
Topics Covered:
● Defining your artist image & brand voice
● Creating professional promotional assets (photos, press
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Social Media Mastery and Fanbase Growth
Leverage social media to expand your fanbase and increase engagement.
Topics Covered:
● Social media platforms for musicians (TikTok, IG, YouTube)
● Creating viral content & working with algorithms
● Engagement strategies: How to turn followers into super-fans
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Monetizing and Networking for Bigger Opportunities
Objective: Learn how to generate income and build valuable industry connections.
Monetization strategies (crowdfunding, sponsorships, Patreon)
Building and leveraging industry relationships
Pitching to blogs, playlist curators, and music influencers
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Artist Showcase & Future Success Plan
Perform (if desired), receive feedback, and set up a plan for continued success.
Topics Covered:
● Performance preparation & stage presence
● Industry feedback & personal growth strategies
● Developing a 90-day action plan for continued success
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