Course Content
Build Confidence & Define Your Unique Artistry
Develop the mindset and clarity needed to establish yourself in the music business. Topics Covered: ● Identifying your strengths & unique artistry ● Overcoming imposter syndrome & industry rejection ● Understanding your purpose as an artist
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Building Confidence and Defining Your Unique Artistry
00:00
Vision Statement and Peer Session
The Music Industry & Monetization Basics
Gain a foundational understanding of the music industry and how to generate income. Topics Covered: ● Music industry structure (labels, publishing, royalties) ● Revenue streams: Streaming, sync licensing, live shows, merch ● How to register & collect royalties (ASCAP, BMI, SoundExchange)
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The Music Industry & Monetization Basics
Create a Vision Board
*Recommended* WATCH VIDEO
Artist Branding and Image Development
Craft a professional brand identity that sets you apart. Topics Covered: ● Defining your artist image & brand voice ● Creating professional promotional assets (photos, press
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Artist Branding and Image Development
00:00
Press Kit Creation
Social Media Mastery and Fanbase Growth
Leverage social media to expand your fanbase and increase engagement. Topics Covered: ● Social media platforms for musicians (TikTok, IG, YouTube) ● Creating viral content & working with algorithms ● Engagement strategies: How to turn followers into super-fans
Monetizing and Networking for Bigger Opportunities
Objective: Learn how to generate income and build valuable industry connections. Monetization strategies (crowdfunding, sponsorships, Patreon) Building and leveraging industry relationships Pitching to blogs, playlist curators, and music influencers
Artist Showcase & Future Success Plan
Perform (if desired), receive feedback, and set up a plan for continued success. Topics Covered: ● Performance preparation & stage presence ● Industry feedback & personal growth strategies ● Developing a 90-day action plan for continued success
MUS-C-102 Amplify Your Voice: An Indie Artists Roadmap to Sucess
About Lesson

Week 3: Artist Branding & Image Development

📌 Objective: Craft a professional brand identity that sets you apart.
📖 Topics Covered:

  • Defining your artist image & brand voice
  • Creating professional promotional assets (photos, press kit, website)
  • Developing a strong artist bio & storytelling strategy

 

 



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